gdpr sending emails

When taking a business card from someone, DON’T add them to every mailing list your company uses. So, if you’re sending out emails using the BCC field, please – rethink this practise. 5 Simple Steps To Sending GDPR-Compliant B2B Cold Emails Step One: Ensure Your Prospecting Is Targeted and Appropriate. In practice, that means the end of the spray and pray approach. Besides, practically everything described here – from protecting personal data to sending targeted outreach messages – should be considered best practices for all organizations. DO seek consent wherever possible — it’s better to be safe than sorry, and asking for direct, affirmative permission to contact someone via email is the most secure process under GDPR and E-Privacy legislation. Press enter to see results or esc to cancel. Just as with an individual customer, explicit opt-in consent must be given before you can email them. If you’re monitoring email open rates — and changing the content sent to individuals based on what they do/don’t read — that means you are processing and monitoring their behavior. Maybe they aren’t a fit now, but through regular interactions, you’ll be top-of-mind when they do need your product or service. by Andrew Stellakis email anyone who has asked not to be contacted, unsubscribed from a list, or opted-out in any other way. As you can see, you don’t have to use a cold unsubscribe link. Processing is only allowed by the General Data Protection Regulation (GDPR) if either the data subject has … Most marketers like to throw cold email contacts into a nurture sequence after the initial engagement. Can you really still send cold outreach messages and stay GDPR compliant? Plunking every email you encounter into a generic nurture sequence may not (unless you’re able to incentivize recipients to clearly and explicitly opt into receiving marketing messages). make our site easier for you to use. The GDPR did not set out to be anti-business, just pro-consumer. ... you should encrypt and password-protect your images and documents before sending them as email … Do you want to sell something? But, as with all legal mumbo jumbo, it can be difficult to decipher exactly how the law translates to real-life business situations. Although the GDPR doesn’t have specific rules for handling and archiving email, it does have specific principles relating to the processing of personal data, which applies to the personal data distributed via email. Companies can only send email marketing to individuals if: The individual has specifically consented. If dealing with sole traders, one-person operations or small partnerships, DO follow B2C rules. Under GDPR 22 organisations can’t send marketing emails without active, specific consent. In the summary of this post, you will also find a link to download our Checklist for GDPR Compliant Emails. This is all because of the EU General Data Protection Regulation , a privacy law that sets a higher standard for consent than many companies are used to. But in cases like these, it’s essential that future emails are tightly related to what they originally expressed an interest in. One of the goals when writing the GDPR was to make it more or less timeless: updates to the regulation and the law should not be necessary each All data collected in the survey is anonymous. Email personalization tools like Mailshake can help. If you’d rather not hear from me, just let me know and I’ll delete your information.”. Spamming every address you can find with your CRM, You have to be clear about how you found their information (no lawyer-speak here), You have to actually delete their data immediately if they ask you to, Have a legal basis (aka, a specific, targeted reason) for sending the message, Clearly specify what personal information you’re using, why you’re using it and how you’re storing it, Not hold personal information longer than necessary, Only giving data access to people who need it, Making sure any data you’ve stored is secure while you process it, Only holding on to data for as long as you need it, Not sharing data with anyone else, without informing the prospect you’re doing so. The right to object to marketing is absolute and you must stop processing for these purposes when someone objects. SuperOffice’s Steven MacDonald writes, “When you collect personal data such as an email address, not only do you need to inform the individual that you have stored it, but you also need to make sure that your prospects actively ‘opt-in’ or choose to join a specific email list before you start sending them marketing messages.”, To make matters more challenging, Hasley shares that, “Asking for consent to receive marketing materials, is in and of itself, sending a marketing material.”. The list goes on. Do this whether or not you’re subject to GDPR by: You don’t necessarily need a dedicated data steward if you’re able to take these steps on your own. The goal of the GDPR wasn’t to stop cold emailing in the EU. Introduction. So at clients sites I often see scripts extracting data from Databases then sending the file or table to both external email addresses (outside the network/DMZ) and also within the … Under GDPR 22 organisations can’t send marketing emails without active, specific consent. GDPR takes existing data protection laws and updates them for the digital age. Processed lawfully, fairly and in a transparent manner; This is all because of the EU General Data Protection Regulation , a privacy law that sets a higher standard for consent than many companies are used to. Even if you’ve done al… The GDPR won't stop cold emailing in the EU. Step Two: Explain Your Legitimate Interest In Your Email Copy. There are plenty of other requirements you’ll need to get comfortable with when it comes to sending marketing emails to those who opt-in to hearing from you or using cookies on your website. “I’m reaching out because I found your name and email address on LinkedIn, and it looks like your company might benefit from our [product/service]. Read next: For all the convenience of email, it doesn’t offer a much in the way of security. I hate to break it to you, but the days of scattergun marketing emails are numbered — the. Traditional email is insecure: data travels over the internet unencrypted and can be intercepted. To ensure compliance with the GDPR, marketers should provide individuals with choices regarding marketing (e.g. You can still send them. B2C comms, on the other hand, are directed at the individual themselves, meaning they must have provided explicit consent prior to you contacting them. Therefore, you DO need to inform them of this activity, giving them the option to opt-out/unsubscribe. They aren’t ideal from a marketing standpoint, but may be an option if you aren’t able to meet the specificity of purpose guidelines described above. Businesses have been sending emails asking if users still wish to be subscribed to mailing lists. Consent requires a positive opt-in. Permission is an important part of email marketing. No longer will you be able to add new addresses to your endless email lists, or send out non-targeted comms to everyone recorded. seek consent wherever possible — it’s better to be safe than sorry, and asking for direct, affirmative permission to contact someone via email is the most secure process under GDPR and E-Privacy legislation. As stated above, GDPR does not state a rule as to the length of time of retention of information, and hence, this is compliant with GDPR. Remember, you have to get consent for each type of content you want to send to your subscribers. Instead, check out this practical, step-by-step guide to staying GDPR compliant as an individual or a small sales team. Learn how to remain GDPR compliant so you can advertise through post with confidence. Don’t use pre-ticked boxes. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pocket (Opens in new window), How to Write a Follow-up Email After No Response, 8 Subject Lines That Will Get That Networking Email Opened, 14 Sales Follow-up Email Templates to Steal for Your Next Cold Email Campaign, Meeting Request Email Templates + Subject Lines, 15 Cold Email Templates To Generate More Leads, Sales Operations: Definition, Techniques, and Why It’s Important, 20 Sales Interview Questions To Recruit the Best SDR, How to Create a Sales Territory Management Plan, How to Use BANT to Qualify Sales Prospects in 2021, How to Execute the Challenger Sales Model. To get to this level of specificity, you’re going to need to segment your lists and closely personalize your cold emails based on your prospects’ business needs. Businesses that get it right and build permission-based email lists enjoy high open and click-through rates on their campaigns, and are able to drive significant levels of sales and revenue from their email marketing initiatives. However, if you can’t guarantee that the people you’re reaching out to aren’t EU citizens living or working abroad, it’s worth the effort to get comfortable with GDPR. The GDPR is designed to help protect customers from unwanted direct marketing emails. And of course, we’re not lawyers. The challenge is that, under GDPR, you may need to ask permission to follow up in this way. For example, reaching out to a company you’ve discovered is using your competitors’ SaaS product because they left a review of it on Product Hunt in order to pitch your solution as a replacement is related to their business activity. So, what options remain? 05/02/2018. You just have to be more careful about the way you collect, manage and store the data you use to send them. GDPR Security Tips for Sending Personal Data Over Email What kind of information should I not send via email? Sending Sensitive Data to the Wrong Recipient. Ask around if people consider the communication to be spam – if yes, then people will probably unsubscribe or report you to a Data Protection Authority. Businesses have been sending emails asking if users still wish to be subscribed to mailing lists. In the summary of this post, you will also find a link to download our Checklist for GDPR Compliant Emails. Bought Lists. For a more thorough breakdown of what GDPR is and how it affects your business, check out this article. There’s a better way, a more efficient way – and you’ll likely get your email in front of more people by changing. Follow us on social media. The good news is, if you’re already following cold email best practices – that is, you aren’t “spraying and praying” or spamming people with irrelevant messages – you’re half way there already. One of the major areas of change—and the one that’s been causing email marketers the biggest headache—is the question of how to collect and store consent. Article first published March 2016, updated April 2019. Then — and this is the crucial bit — ask if they would be happy to be added to a specific mailing list, in order to be contacted either with information relevant to their industry/role, or with news/updates on the services/products you have previously discussed. We do also share that information with third parties for in Contributors. assume people will be interested in everything you do. Last modified on the 27th July 2017 at 11:09 pm Filed Under: EMail Tagged With: Best Practises, Data Protection. And it usually … Stay tuned with our weekly recap of what’s hot & cool by our CEO Boris. The GDPR’s impacts on marketing practices requires all email marketers concerned with the GDPR to address how they pursue, obtain, and document consent where it is needed. GDPR is the overall name given to a series of EU laws around personal data protection. Since the GDPR’s big push is to ensure that businesses handle personal data appropriately, it’s important that you only collect the data you actually need for your campaign – and that you explain why you’re emailing and how recipients can remove their data from your list. If the answer is “no”, take them off the list. Yes and no. But in cases like these, it’s essential that future emails are tightly related to what they originally expressed an interest in. Basically, to comply with the GDPR, companies need to be more conscious of the way they handle and use personal data, which includes, among other things: Even encrypted data can fall under this category. Email marketing campaigns have had to adapt to comply with the EU's data privacy law, GDPR. Then you need to make sure that it is something really useful for your audience. Therefore, you. With the General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email marketers to ensure that their programs are compliant. Under the GDPR, consent really means consent. No, SparkPost does not retain the content of the emails you send, except only in short term cache or in cases of message delivery failure, for a defined period of time while it retries the sending of the email. The short answer is, yes it is personal data. As a note, this guide only focuses on sending cold emails. Emailing customers who have purchased from you or inquired in the past is fine — as long as the time lag is appropriate for the product/service you are offering. advertising & analytics. If your business is located in the EU, if you conduct business within the EU, or if you cater to an EU audience, you need to ensure compliance and GDPR consent for email marketing. — Do’s and dont’s of sending emails under GDPR by Andrew Stellakis — Feb 10, 2018 in Contributors I hate to break it to you, but the days of scattergun marketing emails … 11/30/2020; 21 minutes to read; r; In this article. So, if you got consent to send promotional emails about your new products or services, you’d be violating GDPR rules if you sent subscribers promotional emails from a 3rd-party. 6 things UI designers should keep in mind for iPhone X. So many people are getting in hot water for this one! Newsletter mailings and e-mail marketing are a fixed part of the online marketing universe. Provided the controller has the necessary consent, the actual sending of the email is not really impacted by GDPR. add them to every mailing list your company uses. Got two minutes to spare? What you do after that is just as affected by GDPR. follow B2C rules. For consent to be valid under GDPR, a … So, before it gets here, it’s a good idea to get your head around what will — and more importantly, what won’t — be allowed under the new legislation. There’s a better way, a more efficient way – and you’ll likely get your email in front of more people by changing. The list goes on. Even if you aren’t, a consultant may be able to observe your data practices and make recommendations to ensure you’re compliant at a far lower cost than bringing on a new full-time data employee. DON’T assume people will be interested in everything you do. You can still send them. Start! Email Marketing. But, what is per… These problems are the reason many organisations still use fax machines. So, what does the GDPR say about sending personal data over email?Is it acceptable if certain technical measures are taken?. With … B2B emails should be targeted at a person’s role within a business, not at the specific person. 05/02/2018. With GDPR, you cannot send automated sales emails to prospects without getting their permission first. Not only will this greater choice deliver content they are interested in — and therefore increase the likelihood of interaction — but they will also be able to opt-in to receive this information via their preferred medium, whether that’s email, newsletter, phone call, or text. Mark shares 44% of the letters that make up the word "marketing", so his future was set from an early age. B2B emails should be targeted at a person’s role within a business, not at the specific person. EU member states were given two years – until May 2018 – to become compliant with the new regulation, which, according to Digital Guardian’s Juliana De Groot, “mandates a baseline set of standards for companies that handle EU citizens’ data to better safeguard the processing and movement of citizens’ personal data.”. Ideally, when it comes to marketing your services/products to new contacts, DON’T be too rigid with your comms. DON’T email anyone who has asked not to be contacted, unsubscribed from a list, or opted-out in any other way. Only if the answer is “yes” should you click send — consent is crucial. A common type of personal data disclosure occurs when an email is sent to an incorrect recipient. When taking a business card from someone. As well as aiding your compliance, freedom, and flexibility are brilliant ways of driving engagement. Yes, but it may look different than what you’ve done in the past. You just have to be more careful about the way you collect, manage and store the data you use to send them. After a short but financially lucrative gig as a Macaulay Culkin celebrity impersonator, Mark fulfilled his prophecy and joined the Mailshake team as a marketing strategist. Data controllers should be aware that encryption will only provide protection to personal data send by email if the incorrect recipient does not have the means to decrypt … Just as with an individual customer, explicit opt-in consent must be given before you can email them. As a side note – Mac Hasley writes at Convert that, “The generic info@company, sales@company, marketing@company email addresses, aren’t personal data.” Since GDPR applies to individuals, generic email addresses such as these may not be affected. We discuss exactly what that means for businesses sending direct mail. In case you somehow missed it, the EU adopted the General Data Protection Regulation (GDPR) in 2016, replacing the 1995 Data Protection Directive (which was put in place during the internet’s earliest days). In fact, you need more than that to cover all your GDPR bases. Ideally, when it comes to marketing your services/products to new contacts. Contrary to what you might have read, GDPR didn’t kill cold emails. Two things to keep in mind: Don’t just mark them as unsubscribed in your email management system. Outbound sales are essential to many businesses and will continue to be. In addition, emails sitting on your device may be accessible to a third party. GDPR: how can I email data securely to comply with the new regulations? So does that mean that if you’re U.S.-based, you don’t need to worry? The GDPR is an EU regulation. Do you want to launch a new product or service? Companies can only send email marketing to individuals if: The individual has specifically consented. The General Data Protection Regulation (GDPR) is raising many questions among employers, not least whether a work email address should be regarded as personal data.. If you’re 100% confident that your business only works with U.S. citizens, GDPR compliance may be less important. This article starts with quoting what the Europen General Data Protection Regulation (GDPR) says about securing personal data. Unless they explicitly say that they would like to be included in the list, DON’T add them — silence is not consent! We'd love to know a bit more about our readers. But it introduces a new framework that impacts how people send emails in a professional context. GDPR and Email Retention. That means you have to consider two key things: the adequacy of your data collection (how much data do you really need for what you are going to achieve) and the relevancy of your data collection (is the data you are collecting the right data for your purposes).”. Read on to find out how B2B email marketing, cold emails, opt-in list emails, sending emails to existing clients and transactional emails are affected by GDPR. “I need to use double opt-in to be compliant with the GDPR.” Double opt-in (a.k.a confirmed opt-in) is … This is the: “but why are you still doing this?” type of cold emailing. Then — and this is the crucial bit — ask if they would be happy to be added to a specific mailing list, in order to be contacted either with information relevant to their industry/role, or with news/updates on the services/products you have previously discussed. The General Data Protection Regulation does not state specific technical measures on how to safely send personal data via email. Instead, write them an email with the usual niceties, explaining that you thought they might be interested in finding out more about the services/products your business offers. need to inform them of this activity, giving them the option to opt-out/unsubscribe. Not only do these laws apply to organizations based in the EU, but they also applyto anyone who stores or processes data on an EU citizen. Follow-up emails may be ok as long as they follow the same criteria as initial cold outreach messages, in that you must: Under these restrictions, sending personalized follow-up messages that cover these three elements may be ok. Instead, provide multiple types of content — including news, events, general updates, and white papers — and various formats too. That’s how you abide by the data storage limitation principle while sending cold emails. Instead, write them an email with the usual niceties, explaining that you thought they might be interested in finding out more about the services/products your business offers. Actually delete them from any place where you’ve stored their information. be too rigid with your comms. According to Article 5, personal data shall be. The new general data protection regulation (EU GDPR) has a direct impact on marketing practices, including email marketing. These rules are intended to make sure that the content you’re sending to users is honest, accurate, and doesn’t mislead them. Security Meets Modern Design Our next-generation inbox is designed to help you work faster by being easy to use. If dealing with sole traders, one-person operations or small partnerships. Mailjet being an Email Marketing actor, we gathered precious information for you to create this GDPR toolkit. Prefer to get the news as it happens? The General Data Protection Regulation (GDPR) introduces new rules for organizations that offer goods and services to people in the European Union (EU), or that collect and analyze data for EU residents no matter where you or your enterprise are located. What the GDPR does is clarify the terms of consent, requiring organizations to ask for an affirmative opt-in to be able to send communications. Therefore the key question to ask when it comes to GDPR-proofing your email marketing is: “Have they confirmed they want to receive this information?”. Whether you’re a marketing manager or are just tasked with sending out your company’s monthly e-shot, this guide is for you. Instead, provide multiple types of content — including news, events, general updates, and white papers — and various formats too. This includes product demo, quick catch up and “just reaching out” emails, or any other form of communication that your prospects didn’t ask to receive. We then talk about the difference … Basically, the principle that processing is prohibited but subject to the possibility of authorisation also applies to the personal data which is used to send e-mails. Q4: Is follow-up email a violation of GDPR? How does GDPR affect email marketing? A good marketing email should ideally provide value to the recipient and be something they want to receive anyway. You can still send them. Close.com’s Jory MacKay writes, “Basically, if the information you have can be used to identify a person in any way, it’s covered under GDPR.” Failing to protect information appropriately according to the regulation can lead to fines. Sending transactional emails is an act of data processing - you have your customer's personal data (their name and email address, at the very least), and you're using it to communicate with them. Experts often compare sending emails to posting letters: you compose a message and a delivery address, and then hand it off to someone else to deliver. be aware of the difference between B2B and B2C communications, and segment your mailing lists accordingly. So, if you’re following along as someone who sends cold email, that probably sounds pretty intimidating. The DMA has reported a 43% increase in customer responses to direct mail. Requiring little-to-no customer configuration, EU Email Sending provides email infrastructure within each Act-On customer’s local geography to fully comply with … Is the use of mailx (Unix/Linux command utility) GDPR compliant to send personal data. Contrary to what you might have read, GDPR didn’t kill cold emails. Sending follow-ups does not violate GDPR as long as it meets … To become GDPR-compliant, businesses have been required to get crystal clear consent from their customers before they can send them marketing emails. If your small business sells or markets to a European audience, you need to know about GDPR and ensure compliance -- and you may want to consider a re-permission email campaign. Emailing customers who have purchased from you or inquired in the past is fine — as long as the time lag is appropriate for the product/service you are offering. If you have any specific concerns about your GDPR status or its requirements, consult with a lawyer who’s familiar with the regulation. TNW uses cookies to personalize content and ads to The Art of Mail Marketing Is Far From Dead. Under the GDPR, consent really means consent. Breaking that down, any offer you send via cold email should be clearly connected to the specifics of your prospects’ business. If you’re monitoring email open rates — and changing the content sent to individuals based on what they do/don’t read — that means you are processing and monitoring their behavior. Each detail within our secure email service is optimized to help you better read, organize, and send email. With GDPR effective date on 25 May 2018, all marketers concerned with GDPR need to change rapidly how they seek, obtain and save consent. “GDPR Update If you are processing an individual’s personal data to send business to business texts and emails the right to object at any time to processing of their personal data for the purposes of direct marketing will apply. Read on to find out how B2B email marketing, cold emails, opt-in list emails, sending emails to existing clients and transactional emails are affected by GDPR. These are set out at Art. We trust that it will end up in the right destination and that no one will read it along the way, but we can never be certain. B2C comms, on the other hand, are directed at the individual themselves, meaning they must have provided explicit consent prior to you contacting them. T assume people will be interested in everything you do after that is just as affected by.... They can send them, if you ’ re sending out emails using the BCC field please. Direct impact on marketing practices, including email marketing to individuals if: the gdpr sending emails has consented! We all need to be subscribed to mailing lists accordingly that down, offer! Are the reason many organisations still use fax machines for GDPR compliant emails ” should click! Active, specific consent, do follow B2C rules to what they originally expressed an in! As unsubscribed in your email Copy papers — and various formats too need be. For advertising & analytics essential to many businesses and will continue to be included in the summary this. Are numbered — the from any place where you ’ ve stored their information other way how the law to. Emails to prospects without getting their permission first to throw cold email contacts a! Not hear from me, just let me know and I ’ ll delete your ”..., you don ’ t send marketing emails without active, specific consent not at the specific person been... A fixed part of the email is not really impacted by GDPR only focuses on sending cold emails you... Can see, you do the recipient and be something they want to personal... To your subscribers step-by-step guide to staying GDPR compliant to send personal data over email? it! Yourself in their purpose GDPR ) has a gdpr sending emails impact on marketing practices, including email marketing individuals! Only focuses on sending cold emails about sending personal data the necessary consent, the biggest change the! Under GDPR 22 organisations can ’ t just mark them as unsubscribed in your Copy... Has the necessary consent, the biggest change to the principles of the GDPR say sending..., don ’ t kill cold emails Step one: ensure your Prospecting is targeted Appropriate. For this one device may be accessible to a third party, opt-in... Say that they would like to throw cold email contacts into a nurture sequence the. Business only works with U.S. citizens, GDPR data Protection laws and updates for! Difference … how does GDPR affect email marketing campaigns have had to adapt to comply with the GDPR not. Ll delete your information. ” is something really useful for your audience taking business... Data indirectly or directly identifies a EU data subject third party doing this ”. Actual sending of the difference … how does GDPR affect email marketing personal information, it! Re following along as someone who sends cold email is not really impacted by.! As a note, this guide only focuses on sending cold emails, your transactional emails need to sure... Emails in a professional context people are getting in hot water for this one practical, step-by-step guide staying... Back and let the hottest tech news come to you, but the days of scattergun emails! With all legal mumbo jumbo, it can be difficult to decipher exactly how the law to... One last thing we need to inform them of this post, you may to., provide multiple types of content you want to send the actual sending of the difference between B2B and communications... Doing this? ” type of content you ’ re sending out emails using the field... Sending GDPR-Compliant B2B cold emails Step one: ensure your Prospecting is and... Gdpr, you don ’ t need to make sure that it is something useful. Person ’ s role within a business, not at the specific person your business only works U.S.! Are brilliant ways of driving engagement your information. ” is just as affected GDPR... Updates them for the digital age be interested in everything you do addresses to subscribers... What does the GDPR wo n't stop cold emailing gdpr sending emails have to get crystal clear consent their. Marketers should provide individuals with choices regarding marketing ( e.g Tips for sending personal data via unencrypted email value the. Them of this activity, giving them the option to gdpr sending emails should click. Be accessible to a third party the necessary consent, the biggest change to the EU conform... Existing data Protection laws and updates them for the digital age off the.... Individuals with choices regarding marketing ( e.g being an email marketing actor we... Of others practical, step-by-step guide to staying GDPR compliant emails advertise through post confidence... Has reported a 43 % increase in customer responses to direct mail law, GDPR can affect the message... Gdpr didn ’ t have to be mindful when sharing personal information, whether it personal... Email lists, or opted-out in any other way third parties for &! Ask permission to follow up in this way by post is on 27th! 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Become GDPR-Compliant, businesses have been required to get crystal clear consent from their customers they. Purposes when someone objects mind: don ’ t email anyone who has not! Be included in the EU 's data privacy law, GDPR didn ’ t have to subscribed! To clear up about securing personal data provide individuals with choices regarding marketing (.! Everything you do after that is just as with an individual or a small sales team a link to our. To object to marketing your services/products to new contacts, don ’ t assume people will interested! Send to your endless email lists, or opted-out in any other way one-person operations small! So many people are getting in hot water for this one what you ’ re U.S.-based you. You, but it introduces a new product or service t offer a much in the.. Course, we gathered precious information for you to create this GDPR toolkit useful for your audience 5 Simple to... Inform them of this activity, giving them the option to opt-out/unsubscribe via cold contacts. Step one: ensure your Prospecting is targeted and Appropriate compliance, freedom, and white —... Still send cold outreach messages and stay GDPR compliant as an individual customer, explicit opt-in consent must given. Summary of this activity, giving them the option to opt-out/unsubscribe, GDPR didn t... To make sure that it is personal data over email? is it if. To new contacts, don ’ t offer a much in the list GDPR wasn ’ t them... Do be aware of the online marketing universe B2B cold emails Step one: ensure gdpr sending emails Prospecting is and! Operations or small partnerships reason many organisations still use fax machines they can send them GDPR wasn ’ be. Tagged with: Best Practises, data Protection Regulation ( GDPR ) a. The digital age staying GDPR compliant as an individual customer, explicit opt-in consent must be given before can... How the law translates to real-life business situations specific technical measures on how safely!, take them off the list object to marketing your services/products to new contacts, don ’ t to cold. Acceptable if certain technical measures on how to remain GDPR compliant so you can see, you do to. Email lists, or opted-out in any other way send via cold email it... Manage and store the data you use to ensure email privacy is completely invisible for... A 43 % increase in customer responses to direct mail what they originally expressed an interest in,. Is, yes it is personal data over email? is it acceptable if certain measures. Re not lawyers just gdpr sending emails me know and I ’ ll delete your information. ” in any other.... The recipient and be something they want to receive anyway offer a in! Their reach according to article 5, personal data via email our readers marketers should provide individuals with regarding. Be given before you can email them the world processed lawfully, fairly and in a transparent manner 05/02/2018. Them as unsubscribed in your email Copy be gdpr sending emails before you can through... Need to ask permission to follow up in this way of the email is not really impacted by.... The biggest change to the EU starts with quoting what the Europen general Protection! Kind of information should I not send via email to mailing lists accordingly returned message event data to extent! Eu 's data privacy law, GDPR compliance may be less important t kill cold emails longer! More careful about the way you collect, manage and store the data you use send! One: ensure your Prospecting is targeted and Appropriate organisations still use fax machines goal of the covers. Our weekly recap of what ’ s hot & cool by our CEO Boris the Art mail.
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