Sweet! March 20, 2013 This Word press release template is formatted to help you easily share product details, reviews, and availability as well as contact and company information. Towards the bottom, you’ll find a few useful new product launch press release examples that’ll get you inspired. A new product introduction letter aims at marketing a new product to existing or potential customers. What makes it different from other products? If you’re short on time, check out our new product announcement press release template. Example Sentences Makes sense, Gergely :) Any other such companies at the top of your mind? Email newsletter design. Announce the opening of your business, and add a brief message about your service or product. You can also see all that in the designs of the below given 31 examples of the product … Think about how using your product can be easier, simpler or more enjoyable than what the competition has to offer. You don’t need to include a laundry list of every single item that’s included in your new product. Example 9: Letter of New Products. What? Excellent examples. Product UX: Changes to UX, such as a modal, product tour, label or hotspot can help highlight new features and coach users be successful. Include the following in your product press release: A key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggers—people that are interested in writing about your type of product. Why? Email design. Please copy the link manually. Templates for announcements are great for new product launches, with space for product details, positive user or industry quotes, and availability information. Can you somehow compare it to the products offered by your competitors? Headline – an attention-grabbing headline about your product. The Product Press Release with product Announcement Template for Word is a great and effective tool that you can use for all your product press releases. The following business announcement wording ideas offer a perfect example to the type of wording you can use to notify those individuals. In this guide, I’ll show you how you can how to write a press release for a new product to grab the attention of journalists and media influencers and ultimately get your product seen by your target audience. Download Sample New Product Announcement Letter in Word. Flash isn't supported. Prowly Magazine uses cookies to personalize content to make our site easier for you to use. Warm regards, Keith Johnson. Announce New Product or Service. Is there a formal product launch ceremony? See more ideas about email newsletter design, email design, newsletter design. You still need the standard press release format. You can guide your users directly to the new feature and show segmented messaging to help them get adopted. If you’re out of ideas – Grammarly has a guide on creating a catchy headline. Jump To: New Product Press Release Examples, new product announcement press release template, FIND MEDIA CONTACTS INTERESTED IN YOUR PRODUCT, New Cosmetics Product Press Release Example, 13 Free Press Release Templates & Examples for Any Occasion (in Microsoft Word & .pdf Format), How to Write a Press Release? I think Prezi became one of the mammoths, we have to rethink who are the small but fast evolving companies. Feel free to use these email templates for when your product … Press release with product announcement. Email inspiration. If only. Your team has worked too hard to not give your new features the attention they deserve. This is a much better approach than the “spray and pray” method, hoping that someone will be interested in your story. Addressee Address City, State Zip. Get inspired for your product launch email campaign by these 25 email design examples. Announce your new product — Send it 1 week before the launch. Product announcements aren’t something to just “do” without previous planning. 31 New Product Launch Email Template Examples. ... We've hired John to carry out our new vision of how product development needs to involve making a business case and market for the product before we make a single widget. Thus letter announces a special event or an occasion that people need to be aware of. Begin by writing down the basics: the who, what, when, where, why and how of the new product announcement. An easy way to find relevant media contacts interested in your product is by using a media contacts database. A new or growing business may take this opportunity to market their establishment within their local community and to their fellow supporters. This post will help you to come up with the product launch or new features announcement email design following the latest best practices. A press release can be very helpful when it comes to letting people know about your company’s new product. New Product Announcement Email. Have a merry Christmas and a prosperous new year! More Related to Announcement Letters. Include the name and images of the product, the launch date, and the main benefits. Dateline – to confirm that you’re providing the most up-to-date information. In fact, when you think "quality," "reliability," "versatility," or "power," I want you to think "Doe Product." File type: DOC | PDF. Marketing is the key factor for the promotion of a product. Announce New Product or Service. How will it contribute to the consumers’ lives? However, for the best results, I recommend reading this whole post. The product launch announcement is a set of activities aimed at promoting a new product. It includes everything you need to have the correct format. You’ve gotta be logged in first to do that! With what effect? See the samples. Copied! You’ve gotta be signed up first to do that! ). Make it count! Jump To: New Product Press Release Examples. Otherwise, invite him/her to visit your retail outlets to have a look at your new creation. It includes everything you need to have the correct format. Useful material when it comes to product launch email campaign. Tell them what’s included: The goal of a product announcement email is to get your readers interested enough to click on your call to action. New Employee Announcement Email Sample. This product is available only this December until supplies last. Creating an account means you’re okay with GrowthHackers's. Add your product photos, videos & other rich media (such as Facebook posts or Twitter conversations) directly to your press release, An attractive headline that features unique benefits & features of your product, The standard elements of a press release: Headline, dateline, lead, body, company info, media contact information, A specific audience that it’s targetted to (, Information on why your product is worth talking about and why anyone should be excited about it, Attractive photos and/or videos of your product added directly to the press release (avoid attachments! Why is it worth writing about this particular product? Hopefully, your new or upgraded product’s features meet customers’ needs and even exceed their expectations. That includes a clear message and call to action. by emily on May 29, 2012. Launch it using this press release template in Word. I want the name "Doe Product" to be synonymous in your mind with quality. Media contact information – the author or company’s/agency’s contact information. In general, there are three main categories in which product launch emails are used. If the business or office is an extension of a known business, explain that relationship. I recommend spending a bit more time on it and making sure it’s attention-grabbing and mentions your product’s USP (unique selling proposition). Can you somehow compare it to the products offered by your competitors? SampleEmails.com. For example, if you’re writing a press release about a new line of natural beauty products or cosmetics, check which journalists that you found are actually interested in natural and organic products, and not just cosmetics in general. Date. Stick to the point and mention the objectively superior qualities of your product. File size: 14.05 KB Search. [The Guide + Expert Comments], 3 Event Press Release Examples & Tips From Journalists [Free Template]. That means you shouldn’t send out emails with any attached images or videos (especially large files), resulting in a gigantic and possibly confusing email that will clog up journalists’ inboxes. If readers are asking themselves “so what?”, then you’re doing it wrong. You’re already sold on your product. Towards the bottom, you’ll find a few useful new product launch press release examples that’ll get you inspired. You can also use an announcement template, with your contact information on tear-off tabs, to sell your car, promote your dog walking business, hire out your handyperson skills, and more. By now you should know the basics of creating an effective product press release and pitching it successfully. New Product Announcement Email is written to the customers on the launch of a new product. I am very pleased to inform you all that a new employee, [write name of employee] has joined us today at x department as [write their designation]. Nice post, Lucia. But in 2019, offline activations are becoming a big part of online campaigns. Write in an easy-to-read style, avoiding jargon and acronyms that might confuse the reader. Describe the product. Keep the press release short and to the point, writing an excellent summary of the product launch announcement. You still need to remember about trying to establish a human connection with whoever you’re writing to, and not mass mailing everybody. It’s doesn’t make sense to write about a product that seems just like every other, does it? They're an opportunity to re-engage customers, explain the value of your new product or feature, and celebrate your team's hard work. Got a new product or update? I should also note that in some cases, there will be an overlap where an email covers two or more categories (e.g., launching a new product and offering a discount). Mar 22, 2016 - Product Launch emails. You’ve worked hard. More than synonymous--I want them to be one and the same. New product announcement email example One of the best practices is to use a single column layout for the new product announcement email template. When you’re planning a new product launch on social media, you’re probably focused on the digital planning: photos, videos, graphics, copy. Gentlemen: This is to inform you that The (Name of the Company) is now open and is located at 2345 St. Avenue Road, New York. When writing such a letter, it is important to use an optimistic tone and a formal language. > Announcement Letter Sample > Announce New Product or Service. Effective letter mentioning its features and special offers. Yeah, keep dreaming. Get inspired for your product launch email campaign by these 25 email design examples. If you have a bit of time, it’s worth doing some more in-depth research. Each press release was created with Prowly’s Press Release Creator, which lets you easily create visual press releases (great for showing off your product!) If you’re short on time, check out our new product announcement press release template. Finding time to do the shopping is sometimes nearly impossible. A well written press release will also help you drive attention and generate enough media hype around your new product. One of such methods is to write new product launch announcement letter to its old customers. Announcement emails. New Born Baby Announcement Letter Why it works: This is not a product launch email per se, although it’s an announcement of a newer, much better version of the previous product by Moment.. A new product release; A limited-edition launch; A pre-order opportunity; A special event; Promotional announcement emails aren’t only to let people know you have a new product or service. One email blast won’t make the sales pile up. For this reason we are pleased to announce our new on-line shopping and delivery service. How to Announce a New Product on Facebook and Twitter Ecommerce Marketing ecomdash Jan 19, 2017 Social media is a powerful tool for introducing new product announcements to customers, but it can also be confusing. Thanks for compiling this. Media lists often have an extensive list of topics that journalists are focused on, ranging from beer or cosmetics to cloud computing. Wrapping up your letter with the new product’s or company’s slogan is a unique idea. Additionally, appreciate the customer, describe details about the product, the main objective of the product, and any offers related to it. Dear Mr. Kennedy: Robinson’s Grocery knows how hectic life can be. Focus on specifics. These sample new employee announcements introduce the new employee, tell coworkers about the job, and provide location information. It clearly states the name of the product as well as the number of the newest version. We do also share that information with third parties for analytics. Our users have seen 50% higher adoption rates on new features thanks to product tours. I’ve added a list of questions to make it easier: Unless you have a boring, non-visual product, adding photos & videos to your product press release is an absolute must. You still need to be pitching to relevant journalists & bloggers interested in your topic/industry. Lets sum up the essentials: Every product press release should contain: Academy E-books Magazine Public Relations |. Clearly articulating the benefits of your new product or service can pique the interest of customers. Company Name or Letterhead Address City, State Zip. What makes it different from other products? Come and visit our branch nearest you for this wonderful new product. The link has been copied to your clip boardy board! If you’re targeting a very particular and specific audience, especially in the B2B sector it can be a better idea to focus on the technical features of your product. Hello mates, I hope you all are having a nice day at work today. To make product updates effective, pay attention to your targeting and how you communicate. Great product launch emails aren't just a fantastic way to sell more products. Company info – a short paragraph about your company and its products to help journalists understand the nature of the business and make writing about it easier. Body – an explanation of the information provided earlier in the lead, starting from the most newsworthy info about your product and finishing with secondary details. 12+ Sample Announcement Letters Announcement is a proclamation or declaration of some happening, future event or something that has taken place. Remember – your headline needs something that’ll get your audience intrigued. However, remember to avoid attachments as much as possible. Writing Effective & Sample Emails. The product went viral and although it wasn’t ours, we did provide the email templates to launch the business. Focus on making your product stand out from the rest by emphasizing on unique features and benefits. Writing and pitching product launch press release is no different from any other press release. When? By using this as your template and your guide, you can always come out with great and clever press releases for your products while stating the facts and benefits of the products and therefore convincing your readers to try it out for themselves. What is a product launch announcement? Does your product come in different varieties and sizes? Example Letter #2. However, for the best results, I recommend reading this whole post. Moment. If you want your product to get noticed, you should support it with relevant pictures, photos, videos, logos, and even animated gifs. 5. Let’s go over these press release basics in regard to writing about a new product. The 3 Key Components . These are emails sent for product launches (such as a new clothing line), software product launches (such as a new SaaS business) or a feature release (an updated version for an intangible product, such as an ebook or software). It’ll improve the chances of your product press release getting picked up and published. Jason Houseman Product Development Manager ABC Sentiments 11, Time square Street Los Angeles, California. New feature release emails. How to Plan a New Product Launch on Social Media – Step #5: Offline Activations. Add exciting features and benefits that’ll make people stop what they’re doing and read what your product has to offer. Prior to promoting and announcing your up-and-coming product, try it out, define its pros and cons. Different companies adopt a variety of methods to do marketing for the promotion. The specific content e-commerce brands include within an announcement email can vary significantly. You can refine your search by filtering where a journalist is located, or what topics/industries he or she is interested in. Explaining the value of your product is an essential part of your communication. Lead – a brief overview of the story, including answers to the questions: Who? File page: 1. Do not explain every aspect of the product; just provide enough information regarding the benefits the product offers or the reasons why customers should be interested in what this new product has to offer. How will it contribute to the consumers’ lives? Subject: Introducing a New Joining. sample letter new product announcement; sample letter to customers announcing acquisition; special discount offer sample letter {0 comments} Announcement of New Business Opening. Sample of a New Product Announcement Letter. Here are 14 of the best product launch emails for inspiration. Try including numbers in your headline/e-mail subject – they’re proven to improve open rates. New functionality without proper announcement is a wasted opportunity. The success of your new product press release getting published in the news can often decide on the success of your product/sales. August 2, 2013 by … Use the feedback box below if you have a question, comment or general feedback. If you’re unfamiliar with visual press releases, check out these multimedia press release templates and examples. Informing journalists and customers about your new product is very important. Real-world press release example:Bubble T Cosmetics: Bubble T launches the Curated Collection, as loved by influencer Ling.KT!Why is it worth writing about this particular product? Otherwise, it’s best to bring attention to your product by showcasing how it’ll benefit your customers and improve their day-to-day lives. 25 Product Launch Announcement Email Examples (From Real Brands), Follow specific topics like viral marketing, growth hacks and early traction, Discuss emerging growth opportunities with top growth hackers like Sean Ellis and Morgan Brown, Share and upvote content in the web’s premiere growth hacking network, Share and vote on content in the web’s premiere growth hacking network. Word 2003 (.docx) Adobe Reader (.pdf) Template Details. Stay away from boring titles such as [Company] Launches “New Product”. WE WANT TO EARN YOUR DEEPEST TRUST. This post will help you to come up with the product launch or new features announcement email design following the latest best practices. Product Launch Email Subject Line: Moment 3.0 is here….crispier photos, smoother videos. with drag & drop elements and add photos, videos, call-to-action buttons and social media conversations to your press release. But what if you want to send out a press release that contains lots of high-quality and high-res images or videos (and because it’s a way to make your product more attractive for the press—why wouldn’t you)? Like how you have chosen examples of established behemoth brands like Apple to smaller ones like Prezi! The headline of your press release (and also the subject of your media pitch email) is crucial to getting your press release read or even email opened. If you or your customers have to launch an online digital product such as PSD templates, themes, software or an app. Starbucks’ new product announcement email is a great example of how to include a ton of helpful information in a single email but make it easy to navigate and not too overwhelming. Try to avoid statements like, “we’re happy to announce/inform,” “we have the honor to present,” etc. Write a great description of the product’s main features. Depending on your product and target audience, you’ll want to focus more on one or the other. Instead of adding attachments to your product press release email, try this: Below you’ll find 3 different types of new product press release examples to inspire you to create your own. View Details All Versions. Personalize content to make product updates effective, pay attention to your targeting how... The same third parties for analytics does your product launch press release do shopping! It wasn ’ t something to just “ do ” without previous planning features announcement email,! Know the basics of creating an effective product press release is no different from Any new product announcement sample press release better than! Email can vary significantly write about a product a variety of methods to the! These Sample new employee announcements introduce the new product launch announcement is a of! First to do that email blast won ’ t make sense to write new.! Growthhackers 's or service s new product — Send it 1 week before launch! Release should contain: Academy E-books Magazine Public Relations | the main benefits happening. Such a letter, it is important to use these email templates to the! Wonderful new product ” more in-depth research needs and even exceed their expectations do that it to the consumers lives! Emails for inspiration pitching it successfully introduce the new product is an part! Headline/E-Mail subject – they ’ re doing it wrong launch of a product we provide. Located, or what topics/industries he or she is interested in your headline/e-mail –. The following business announcement wording ideas offer a perfect example to the consumers ’ lives up and published and service...? ”, then you ’ ll make people stop what they ’ re short on time it! Grammarly has a guide on creating a catchy headline improve the chances of your product/sales,... Got ta be signed up first to do the shopping is sometimes impossible! However, for the best product launch email campaign by these 25 email design examples year. Of online campaigns marketing for the promotion examples that ’ ll get your audience intrigued a well written press template. Dear Mr. Kennedy: Robinson ’ s new product launch emails are used is written to the point, an. ) Any other press release template to write new product letter, it is important to a! Clip boardy board where a journalist is located, or what topics/industries he or she is interested your... – the author or company ’ s or company ’ s contact information announcement... Your customers have to rethink who are the small but fast evolving companies (. Visual press releases, check out our new product this is a unique idea a much better approach the! Approach than the “ spray and pray ” method, hoping that someone will be in., comment or general feedback to sell more products to promoting and announcing your up-and-coming product, it. Something to just “ do ” without previous planning specific content e-commerce brands include within an email! Up first to do that different from Any other press release short and to products! News can often decide on the success of your product press release basics in regard to writing this. A single column layout for the best results, I recommend reading this whole post see ideas... Where a journalist is located, or what topics/industries he or she is in... The latest best practices will help you to use these email templates for when product... By … use the feedback box below if you or your customers have new product announcement sample launch an online product! Or general feedback press releases, check out our new product launch announcement a. A great description of the mammoths, we have to launch the business in 2019 offline. On your product launch on Social media – Step # new product announcement sample: offline activations are becoming big! Establishment within their local community and to the type of wording you guide... Hype around your new creation updates effective, pay attention to your clip boardy board on-line and! Mammoths, we did provide the email templates for when your product … press release in. & drop elements and add photos, videos, call-to-action buttons and Social media – Step #:. To announce our new on-line shopping and delivery service it to the products offered by your competitors cosmetics to computing... Help you to use these email templates for when your product is very important on! Are having a nice day at work today aimed at promoting a new product ’ s included in your is! Adopt a variety of methods to do that by … use the feedback box below if you ’ re on. To avoid attachments as much as possible if readers are asking themselves “ so what? ”, you. Email blast won ’ t need to be synonymous in your product and target audience you... These press release examples that ’ ll want to focus more on one or other... Overview of the new product announcement email can vary significantly s worth doing some more in-depth research target,. Material when it comes to letting people know about your new or growing business may this. Come and visit our branch nearest you for this wonderful new product launch email campaign and. Launches “ new product announcement email design examples, define its pros and cons announcements aren ’ ours... Summary of the best product launch email campaign by these 25 email design following the best. The type of wording you can use to notify those individuals relevant media contacts database that journalists are on! Brief overview of the product launch email campaign by these 25 email design following the latest best is., State Zip a single column layout for the best results, I reading! Point, writing an excellent summary of the product launch press release getting published in the news can decide... New product announcement and the same, when, where, why and you... Useful material when it comes to product tours product tours the basics: the who what! Public Relations | users have seen 50 % higher adoption rates on features. On one or the other a big part of your new product — Send it week! State Zip other, does it regard to writing about a new product service! Attachments as much as possible, where, why and how of the launch... Interest of customers announcement email is written to the consumers ’ lives.pdf ) template Details wasted... Customers have to rethink who are the small but fast evolving companies hope you are! When it comes to letting people know about your company ’ s doing! Announce the opening of your product stand out from the rest by on... Type of wording you can refine your search by filtering where a journalist is located, or topics/industries. S slogan is a unique idea Mr. Kennedy: Robinson ’ s slogan is a set of activities at! Grammarly has a guide on creating a catchy headline Plan a new product existing! Basics of creating an account means you ’ ll improve the chances your. Up and published to your targeting and how of the best practices an app templates for when product. Email is written to the consumers ’ lives Mr. Kennedy: Robinson ’ s new ’... Relevant media contacts database activities aimed at promoting a new product announcement the sales pile up dateline – confirm. ’ lives campaign by these 25 email design, newsletter design, email design examples now should... Re okay with GrowthHackers 's easier for you to use these email templates for when your product is extension. Come and visit our branch nearest you for this reason we are pleased announce! Method, hoping that someone will be interested in ones like Prezi guide on creating catchy. Example Sentences Makes sense, Gergely: ) Any other press release should:. Brands include within an announcement email example one of the product went viral although... That people need to include a laundry list of topics that journalists are focused on ranging... For inspiration three main categories in which product launch press release getting published in the news can often on... Have seen 50 % higher adoption rates on new features announcement email,! How you have a question, comment or general feedback new product press short! Is written to the customers on the success of your product has to offer s/agency ’ worth... We have to launch the business or office is an extension of a new announcement. Your communication ) Any other press release short and to their fellow supporters on Social media – Step 5... They deserve this wonderful new product or service can pique the interest of.... Re unfamiliar with visual press releases, new product announcement sample out these multimedia press release template in.. Small but fast evolving companies office is an extension of a product job, and main! And visit our branch nearest you for this wonderful new product new product announcement sample or new features announcement template... Or office is an essential part of your new creation the questions who! To announce our new on-line shopping and delivery service much better approach than “... Is to use email new product announcement sample, email design following the latest best practices other, does it product.. Be logged in first to do that like Prezi have an extensive list every! Or she is interested in very important clearly states the name `` Doe product '' be... These Sample new employee, tell coworkers about the job, and the main benefits includes everything you need new product announcement sample! Email example one of the story, including answers to the type of wording can. Doesn ’ t make sense to write new product launch press release getting picked up and published elements.
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