You peek at the organic reach for every Facebook update you post, and the numbers aren’t what you’d hoped. If your nonprofit does not pay for advertising on Facebook, your nonprofit can keep it simple and use the rounded-to-the-nearest-hundred numbers. Comments . The higher your budget, the higher your Potential Reach. Once you land on their site you'll see the information below. The problem, however, is that most marketers do not fully understand what stats are available, what they mean, and where they can be found. Here we can see that 3,724 of those 3,918 were fans. Engagement. In short, your Facebook reach is simply the number of unique users who see your post or page, regardless of whether they engaged with it. Facebook reach is always measured within a specified period. Divide the average number of users reached per post by the average number of total Page likes, and you’ll have your average reach. Note that data from before July 2, 2012 only includes people viewing your post on desktop. The post above had an "Organic" reach of 3,918 people. That’s all there is to it – now you know how to figure out your own average organic reach, as well as your average engagement. What stops someone’s social media scroll? Facebook Video Reach vs. Views. The quickest and easiest way to measure your Organic Reach is by looking at your posts on your Facebook Page. What is IGTV (Instagram TV) and How Do I Use It? Facebook Engagement Rate = (Engaged Users x 100) ÷ Total Reach Where Do I Get These Numbers? On your spreadsheet, look at the Lifetime engaged users column. These two reach metrics can be deceiving or confusing. While engagement rate by reach measures engagement against maximum exposure, it’s still good to have a sense of how often your followers are engaging with your account on a daily basis. Post reach is the number of people who saw a specific post in their news feed.Page reach is the number of people who saw any of your post content during a given period of time (daily, weekly or monthly).. Facebook Page Reach tends to be the least troublesome of the two, so let’s start here first. First, use the Post Data spreadsheet you can download directly from Facebook (again, here’s how) to add the reach for every update you post to your Page over the last month. That means you can’t simply get a metric for your overall reach. These two reach metrics can be deceiving or confusing. One of the ways to determine how a campaign is performing is to figure out the marketing reach. According to their study, the average organic reach for a Facebook post is 5.5%, a drop of 2.2% from 2018. Post reach and page reach, for example, are different and have different weight. So it's not a complete comparison to other pages across Facebook in the same niche, area or page size. Now, you’ll be able to view how each individual post performed. After you calculate the customers you could reach, download your free guide to using Social Media Whether you’re new to social or are looking for ways to improve your existing social media marketing strategy, this FREE guide, The Smart Business Owner’s Guide to Social Media, gives you the information you’ll need to harness the potential of social media marketing: One of the ways to calculate social media reach is to use a social media monitoring tool, for example Brand24. Get Actionable Social Media Advice (And Not Too Much of It!) targeting different languages, timezones, countries, etc. How to Create the Perfect Twitter Marketing Strategy, It's easy to understand -- you don't have to be a Facebook "expert", It's actionable -- it's affected by what & when you post, You can view the actual post in a new window simply by clicking it, You can find posts super easily (you don't have to scroll around your page's Timeline, for example). That’s when it’s time to get a little perspective on your Facebook reach – and here’s a step-by-step guide on how you can do it. STEP 2: Divide the reach by your total number of followers and multiply by 100 to get your post reach percentage. The Barometer will also give you a measure of different Page Insights like: While the tool isn't comprehensive, it's a great way to take a quick peek at your page's performance. 4. Multiply the whole thing by 100 to turn it into a percentage. We've continued to update the post to reflect the latest IGTV news and features. (Non-fans see posts when a friend Likes, Comments or Shares your post). You can’t just look at your own stats – you need to have something to compare them to. Note: On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. Facebook reach is always measured within a specified period. Among many features within the tool’s panel, you get the chance to measure the social media reach of social media posts, hashtags and accounts on Facebook, Instagram and Twitter. Average reach for a native Facebook video: 16.7% of the total audience; Total number of video views (Q1 2017): 700 million; Facebook Video Views Statistics. This gives you the engagement for each individual post. Reach Organic Reach . Based on this stat, I can assess that we reached about 11% of our existing fan base with this post. In short, your Facebook reach is simply the number of unique users who see your post or page, regardless of whether they engaged with it. You accomplish this primarily by posting better content -- ie. Properly understanding reach tends to be a source of … Facebook does not provide these stats on your page -- so they're a little harder to get. By following these 20 secrets you'll reach more people and grow your Facebook page. Just click "add" on your page to proceed: AgoraPulse will then begin the process of evaluating your page -- which can take some time depending on the number of Likes your page has. Again, this is the total number of people -- fans & non-fans -- who saw the post. Starting on February 12, Facebook will begin to calculate reach based on how many times a post enters a person’s screen. Platform. Here’s how you can see how your Page stacked up. Sharing, liking or commenting on your post, How to Measure the Reach of Your Facebook Posts (and then Increase It), You can sort posts however you want -- Date, Reach, Engaged Users, Talking About This or Virality, Select Data Type -- choose "Post level data", 11 Ways to Generate Fresh Content Ideas for Your Facebook Page, Here’s the Science Behind Asking Fans to LIKE Your Facebook Posts, The 3 Essential Ingredients of an Enticing Facebook Post, These 5 Posts Will Increase Your Facebook Engagement Overnight, Give your Fan Page Mouth-to-Mouth with just 3 Facebook Posts a Day, Follow these 7 Easy Tips & Increase your Facebook Edgerank TODAY, Top 25 Social Media Tools for Linkedin Marketing. Instagram TV, which we all know as IGTV, allows... Get The Dash, your bi-weekly social media to-do list, delivered straight to your inbox. Reach is the number of people who see your post. Calculate Media Value. Now that you have a better understanding of how to measure your Reach, it's time to learn how to increase it. Sometimes it seems like you’re the only person who doesn’t have the whole thing figured out – like there must be one simple, glaring thing you’re doing wrong and just need to fix, like plugging the hole in a sinking rowboat. Remember, the two Groups I’ve run these figures on are both linked to a corresponding Facebook Page. While this change was only intended to change the way reach is measured and not News Feed distribution, some pages have still reported seeing lower reach than expected. Facebook Reach is one of the metrics you hear about a lot when it comes to Facebook reporting. Potential Reach Just click on the big orange button: Once you've allowed the app permissions & connected, you'll see all the pages you admin. Get the tie-it-all-together social media plan your marketing strategy has been missing. Sure, some people dispute the importance of Reach, claiming that other metrics are more important.. Maybe -- but I still think it's critical to know how many people are seeing your posts. For example, you can sort all of the updates in your sheet in order of engagement rate, so you can easily pick out patterns in what people liked the best, the least, and so on. ... For example, if you are bidding $5 for each conversion, you need to make make sure that your budget will allow you to reach the number of conversions you want. Marketing Reach 101. Pay attention to factors like: Don’t be discouraged if you don’t recognize any immediate patterns – especially if you’re looking at a relatively small period of time, like a single month. Thankfully, you no longer have to be a math wizard to estimate reach when media planning. For example, the report we are using as case study has a lot of influential accounts in it. So - you want to make sure the images you share on social media are all the right sizes, so they don't show up looking all wonky with busted cropping and whatnot. Feel free to experiment with different scenarios in order to help you better understand this metric.. ), Prev: Facebook Reactions Are More Valuable Than Likes - How You Can Get More, Next: How to Write an About Page That People Will Actually Read, 10 Best Practices for Eye-Catching Social Media Images, How to Properly Size Your Images for Facebook, Twitter, LinkedIn, Instagram and Pinterest. Try going back to your Insights page and exporting data for a broader range, like several months, and you may notice things that weren’t apparent in a smaller data set. To calculate your nonprofit’s monthly organic reach, add up the organic reach for each post shared during the month. So, if you make a post and 100 people look at it, your reach is 100 people. Daily Reach is different from Potential Reach, which estimates how many people you … So Facebook Reach is simple & actionable -- the best kind of metric! And what if yours is really low? Just make sure you're looking at the "Key Metrics" sheet -- and then find the column "Lifetime post reach by people who like your page": Using the example post from above, we know that the post had an Organic Reach of 3,918 people (including fans & non-fans). Who wouldn't? As of today in 2020, whether or not a post appears in someone’s newsfeed depends on three ranking signals. Try the following tips to optimise your estimates: Increase your audience. Saved Posts . Then we updated the post in January 2017 when the average reach was 8.92%. Facebook Page Reach tends to be the least troublesome of the two, so let’s start here first. To view the post level Reach, click Posts from that Statistics tab and then select Reach from the second drop-down. One of the ways to calculate social media reach is to use a social media monitoring tool, for example Brand24. Use this data to increase your reach. When we report on Facebook Reach, there are two main classifications to remember – Facebook Page Reach and Facebook Post Reach. Josh wrote a great post about this Facebook targeting strategy HERE . ). Reach only counts the number of unique users– each person, no matter how often he or she saw a piece of co… To access them, go to your Insights & click on "Export data": Once you do this the lightbox below will open: Once you open the downloaded spreadsheet, you'll see pretty quickly that the spreadsheet contains a firehose of data -- so don't get overwhelmed. Facebook recommends ad sets that will reach 1-3 million users. Here's why: Reminder: all 3 of the above methods show stats for Organic Reach -- which includes both fans & non-fans. If the estimate is low, you can widen your audience's age, location or interest … Narrow audiences can be expensive to reach. It also gives users the option to tell the algorithm directly what’s important to them and if they’d prefer to see more or fewer posts from a particular page or person. That means you can’t simply get a metric for your overall reach. This video course includes 6 short modules and 6 downloadable worksheets to step up your game and start treating social media like the valuable marketing channel it is. Add them up (hint: use the sum function instead of doing it manually) to get your total engagement for the month, then divide that number by your total number of people reached to get your engagement rate. If you run a Facebook Page, then Reach is a metric you MUST pay attention to. No wonder Facebook is keeping that reach figure under wraps. You could look at a disappointing post reach and feel disheartened, but engagement has severely decreased for everyone since the great algorithm change of 2018. STEP 1: Measure the reach of any given post. Serious? Funny? So download your data from your Facebook Insights tab, compare it to the average, and see exactly how you’re doing compared to the other Pages out there! Hootsuite compiled the statistics for thousands of Facebook Pages, and came up with results you can use to contextualize your own. Among many features within the tool’s panel, you get the chance to measure the social media reach of social media posts, hashtags and accounts on Facebook, Instagram and Twitter. Facebook uses this to create an optimized bid based on your objective. Facebook Insights is one of the most powerful Facebook marketing analytics tools available.. Here’s the Correct Formula to Calculate Your Average Facebook Post Engagement Rate Published on July 11, 2014 July 11, 2014 • 156 Likes • 76 Comments Today, we’ll talk about what exactly marketing reach is, why it’s important, and how to calculate it using a basic formula. Facebook statistics Insights is an endless database of information that you can use to the benefit of your business. (And it’s free for a limited time! Organic reach on Facebook and other platforms used to be far higher than it is today. Reach includes both paid reach (from ads) and non-paid reach (organic and viral reach). If there is one thing we have learned in all of our years of social media marketing it’s that Facebook is constantly changing things. Add them up (hint: use the sum function instead of doing it manually) to get your total engagement for the month, then divide that number by your total number of people reached to get your engagement rate. Unlinked Groups might have higher or lower reach. 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